Market Insights from the Brewing Industry

On Wednesday 20 May 2026, the Brewers’ Company welcomed members and industry guests to Brewers’ Hall for its annual Brewing and Beer Brands Forum.

The Forum brought together people from across the brewing sector for an evening focused on current market dynamics and the insights shaping business decisions in the industry. We were delighted to welcome three expert speakers. Mark Bentley of Hospitality Data Insights examined how consumer habits and spending are evolving in the current economic climate. Ali Jordan of The Oxford Partnership provided analysis of underlying category trends, offering context and explanation through industry case studies. Beer writer and commentator Pete Brown concluded the programme with a wide-ranging perspective on marketing trends, considering how beer is positioned and communicated in an increasingly competitive landscape.

The Forum continues to play an important role in the Company’s calendar, offering a valuable opportunity for members and their colleagues to engage with external expertise, share perspectives and strengthen connections across the brewing community.

View the presentations at www.brewershall.co.uk/the-brewing-industry/brewing-beer-brands-forum.